About the Campaign

Who's behind this

Crush the Can, Crush the Cancer is a campaign by Our Friend Christopher, a nonprofit charity dedicated to improving and inspiring the lives of those affected by brain cancer. They provide essential patient support, drive innovative research, and raise awareness to foster hope and resilience in the fight against glioblastoma and other malignant brain tumors.

Why we're doing this

The idea is simple: turn a small act into a big statement. Drink the beer, crush the can, and scan the code to add your marker to this global map — a crushed can where you took part, or a ribbon to honor or remember someone affected by cancer.

Every marker builds a growing, worldwide picture of the people standing together in this fight — and helps raise awareness and support for Our Friend Christopher's mission. Together, we can make a difference against brain cancer.